On Thursday, February twenty ninth be part of app advertising and marketing specialists from Adikteev for an unique on-line webinar, which can discover the complexities of consumer retention, with a deal with consumer churn scoring.
Clement Favier, the International Chief Operations Officer and Kate Lovejoy, the US Managing Director and Chief Working Officer from Adikteev are joined by Pocketgamer.biz’s Brian Baglow, to debate two essential metrics for evaluating app consumer churn:
Churn probabilityChurn threat vs. Income loss
The panel will focus on why these metrics matter when measuring churn, the right way to use a ‘churn scorecard’ to guage the influence of churn, methods to enhance accuracy for churn prediction and the right way to combine your churn prediction with different, current consumer retention methods.
The webinar takes place on-line on Thursday twenty ninth February 2024, from 16:00 GMT (08:00 Pacific Time | 11:00 Japanese Time). It is free to attend. You’ll be able to reserve your ticket right here.
About The Audio system
Clement Favier, Adikteev – Clement is Adikteev’s International Chief Operations Officer. He began his profession in Adikteev greater than seven years in the past as the corporate’s first Knowledge Analyst. Since then, he’s been instrumental in rising Adikteev into what it’s immediately. Clement is captivated with consumer acquisition, retention, gaming, cell advertising and marketing, and app progress.
Kate Lovejoy, Adikteev – Kate is Adikteev’s US Managing Director and Chief Working Officer. As an skilled progress strategist and operations chief, Kate excels at constructing high-performing account administration groups within the cell adtech area. She’s labored on campaigns for a whole lot of top-grossing cell video games — together with King, Zynga, EA, Machine Zone, Voodoo, and extra — to assist them attain their KPIs and generate wonderful outcomes.
Brian Baglow, PocketGamer.biz (moderator) – Brian is an skilled video games business insider, journalist and occasion organiser. He’s a consulting editor on PocketGamer.biz, the main b2b web site for the cell video games business.
